Vantage Point Consulting Columbus Ohio Reviews Marketing...What is it? Let's get to that in just a second. This blog of Vantage Point Consulting Columbus is simply a place for our thoughts, comments, and opinions on all things marketing. Whether we find something just truly fascinating and out-of-this-world awesome, or simply stupid, we'll be sure to let you know. Please don't take too much of our review blog seriously, as they are just our opinions...much of them are jokes. However, do take heed when we post some really engaging content about marketing trends not only in Columbus, Ohio...but throughout the modern world. Now...on to the question.
In many ways, marketing shapes who we are. We all are social creatures and want to fit in with certain social norms. For instance...overweight is out and thin is in. But who really has made us come to this 'realization?' You guessed it. Marketers did. Since many people in today's society are not grounded in who they (we) are, we are quick to try and gain some recognition and acceptance by becoming cool...or 'in.' Unfortunately, the consumer doesn't really decide what's cool. It's all the man behind the curtain.
In many ways, marketing shapes who we are. We all are social creatures and want to fit in with certain social norms. For instance...overweight is out and thin is in. But who really has made us come to this 'realization?' You guessed it. Marketers did. Since many people in today's society are not grounded in who they (we) are, we are quick to try and gain some recognition and acceptance by becoming cool...or 'in.' Unfortunately, the consumer doesn't really decide what's cool. It's all the man behind the curtain.
Vantage Point Consulting Columbus Ohio Reviews Today's Marketing
A manager at Vantage Point Consulting Columbus Ohio reviews the impact today's marketing has on our vision of 'cool:' If you turn on the TV to any station, you will always see advertisements. The products aren't really being sold. The lifestyle is. If you look at some of the best salespeople in the world, they are selling the 'sizzle' and not the steak. That's really what effective marketers are doing these days. A hamburger can't just look good for you to want to buy it. There has to be the expected feeling of acceptance, fun, enjoyment, satisfaction, glutteny, etc. for you to take action...sizzle."
Vantage Point Consulting Columbus Ohio reviews several aspects of consumer behavior, marketing trends, and sales tactics throughout the course of the year. Not only does this help us better defend ourselves against unneeded spending as consumers, but also helps us sell our clients' services and products to a greater degree. Understanding what makes people 'tick' is the key to getting what you want. In the case of our company, Vantage Point Consulting, it is a win-win-win situation. The first is win is from the consumer who gains our client's service at a better cost...saving them money. The second win is to the Brand Manager who made the sale...in the form of additional commissions. The third win is from the client who gains another customer.
Not all marketers are evil. :)
Vantage Point Consulting Columbus Ohio reviews several aspects of consumer behavior, marketing trends, and sales tactics throughout the course of the year. Not only does this help us better defend ourselves against unneeded spending as consumers, but also helps us sell our clients' services and products to a greater degree. Understanding what makes people 'tick' is the key to getting what you want. In the case of our company, Vantage Point Consulting, it is a win-win-win situation. The first is win is from the consumer who gains our client's service at a better cost...saving them money. The second win is to the Brand Manager who made the sale...in the form of additional commissions. The third win is from the client who gains another customer.
Not all marketers are evil. :)
RSS Feed